Turn Your Best Sales Emails Into Evergreen Assets with Dama Jue [Ep 255]

What happens to your sales emails once your launch is over? If the answer is "absolutely nothing"… you're not alone.

In this episode, I'm joined by marketing strategist Dama Jue, who shares how she repurposes her best-performing launch emails into an evergreen sequence that keeps making sales months - and sometimes years - later.

We also dive into her genius 4x4 Footer strategy, why she refuses to batch her emails, and how simple automations can create more revenue without creating more work.

If you're looking for smarter ways to get more from the emails you're already writing, you're going to love this conversation.

What You'll Learn in This Episode:

• Why your launch emails shouldn't disappear after cart close
• How to create an evergreen sequence from old sales emails
• The genius behind the 4x4 Footer strategy
• Why writing emails live can create stronger connection and conversions
• How conditional content creates a more personalised experience
• Simple ways to create more sales from emails you've already written

Guest Spotlight: Dama Jue

Dama Jue is an email marketing strategist, systems nerd, and creator of Lazy Funnels. She helps digital product creators sell more with simple automations, strategic systems, and low-lift funnels that keep working long after launch day.

🎧 Join Dama's email list:
 https://damajue.com/kylie

Links & Resources:

🔗 Opt into Dama's email list here: https://damajue.com/kylie
🔗 Four By For Footer Training
(affiliate link)
🔗 Free Airtable training

Ready to grow your business without social media or burnout?

🎉 Join Email Marketing Skool here:
https://www.skool.com/email-marketing-skool/about

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Transcript

[00:00:00] I have a question for you. What happens to your sales emails once your launch is over? Do they just disappear? Because today's guest thinks that's a huge missed opportunity. She takes her best launch emails and turns them into an evergreen sequence that keeps generating sales months and sometimes years later.

[00:00:20] Honestly, I immediately started thinking about all the emails I've written that have just gone to die. So if you're looking for smarter, simpler ways to get more out of the emails you're already sending, this episode is packed with ideas you are going to want to steal. let's welcome Dama Jue to the podcast

[00:00:37] Are you a female business owner frustrated with battling the algorithm and looking for growth strategies that don't involve awkwardly pointing or dancing online or throwing cash at paid ads? Welcome to the Email Growth Show. I'm your host, Kylie Kelly, visibility and email marketing strategist. I grew my email list from zero to almost 10,000 [00:01:00] subscribers in less than two years, and the same is possible for you too.

[00:01:04] Are you ready to build your email list and start making more money in your online business? Let's head into today's episode.

[00:01:13] Thank you for having me. I'm excited to be here. 

[00:01:15] Yes, Now, I feel like everybody should know who you are, but before we get into what we're talking about today, in case somebody is joining us that doesn't know you, can you just share a little bit about who you are and what you do?

[00:01:24] sure. My name's Samahjou. I'm originally from San Francisco. I live in Hudson Valley, New York now. And what I do in my business is I help digital product creators craft and sell more of their offers with lazy funnels. Keyword lazy. We are not gonna overwork these things. I'm also big on marketing automation and strategic systems to sort of take the burden off of your shoulders and let the automations do as much of it as possible.

[00:01:46]

[00:01:46] Amazing. I think that's why I was so attracted to you even from years ago, the lazy side of it. Keeping things simple, keeping things simple. so I love that so much. And what we were talking about before we hit record is your four by four footer strategy. So [00:02:00] tell me a little bit about what that is

[00:02:02] It's low-key the pinnacle of laziness. I write a weekly email to my list, oftentimes more than one, a week, especially if I'm in a sales sequence or something like that. But there's always something to promote, there's always something to share, and I found that not everything needed a dedicated email.

[00:02:17] I teach people tech, and I really teach people how to get the most out of the tech that they're already paying for. and so sometimes it's just like, "You know what? I'm testing this really cool software that is an alternative to Zoom or an alternative to this or an alternative to that, and I just really wanna PS that."

[00:02:32] But I started to find that I had so many ideas for PSs, and PSs were getting the highest clicks in my emails, or some of the highest clicks. As well as the main button, and then number two was always whatever was in the PS. So I started thinking about what can I do strategically with that. And this is back in 2020.

[00:02:48] I was on someone's email list, a copywriter, and she had these super long, great emails, but also TLDR. Like, I didn't read them, but I liked being on her list because at the very bottom of her [00:03:00] emails, she'd sign off with like, "Love, Ashlyn," or whatever, and then say, "Current binge on Netflix, current read, and fave beauty find."

[00:03:07] nothing to do with business, but I always wanna know, what are you binging? You know, what are you reading? What's good? Oh, a lip gloss that doesn't make your hair stick to your face. You know, whatever it is. I really liked reading. I literally stayed on her list because of that. but they weren't clickable, and that seemed silly and kind of a wasted opportunity.

[00:03:23] and then I saw, I was on someone else's list, and they said, "You should really make sure you have a footer that says, 'Here's how to work with me.'" sort of three ways to get people to click. and I found that boring 'cause if it says the same thing every week, I'm not interested. So that's how the four by four kind of mashup came to me.

[00:03:39] I just thought, what are four categories of things that people always ask me about? What tech are you testing? What do you think about X? What events are you going to or launches are you looking at? What are you joining? What are you buying? What's coming up on your, radar in terms of what's new in your business?

[00:03:54] so those are my categories, And so my four by four is just the four by, the four questions, and then [00:04:00] my answers, and it turned into something that I really, couldn't have ever dreamed of.

[00:04:04] My number one most clicked section of my email, just like with Ashlyn Carter's emails, people stay on my list just because they don't wanna miss what's gonna show up in the four by four. I update it once a week. I started doing this when I was with MailerLite, so limited tech, and then I moved to ActiveCampaign, and then I moved to Drip, which I'm with Drip now and have been for years.

[00:04:22] And Drip, and ActiveCampaign, and Kit let you update a content block once, and then it can be updated everywhere. So that's sort of how the four by four footer works. You know, people might be in a sales sequence or in a funnel, but they can always see what's current and happening that week in my business.

[00:04:38] I actually date it, like the second week of February or the first week of March, so that people know, like, "Hi, I'm alive. This business is real." Like, you didn't just sign up for something on Pinterest from somebody who ghosted their business six years ago. So it's really just a dynamic footer. but I'm just really careful about the way I write it that it just invites the click. People always wanna check out those sections

[00:04:58] my goodness. I love this so [00:05:00] much. So full disclosure, I bought your training ages ago for this, and I still haven't implemented it, so this is gonna be the kick up my butt to go and actually do the thing.

[00:05:06] Yeah, it directly translates to revenue for me, and has since the beginning. The reason I taught it as a training, 'cause I do have a paid training called 4x4 is because people kept asking me, "When can you teach this?" Like, "I'm throwing my money at you.

[00:05:19] I wanna understand the strategy." And then I got an email in my inbox from someone's, I don't know, someone's VA, and she had copied word for word, my 4x4 Footer. My categories, my font, my layout, my colors. Everything was word for word, and she'd even kind of copied some of the stuff that I put in. you know, if they're copying and stealing the idea, I really should just teach this strategy. and so it's one of my more, lazy, low lift. You write one sentence. I have this strategy in my business, and it's just write one sentence of conversion copy. Write one reason why someone should click or should buy, and I've been doing this since I was a service provider.

[00:05:54] one sentence upsell, one sentence in an email, one sentence in a PS, and it can turn into a really [00:06:00] lucrative opportunity for you. So not just for sales of my own products, but also for affiliate income, for summit registrations, all the things

[00:06:07] See, I love that. And so there's a few reasons why I think this is genius as well. One, deliverability, right? Like, if you're getting so many more clicks in an email, the email gods are just gonna love you for the deliverability stuff. also it's like a personal glimpse and insight into the real Dharma.

[00:06:21] It's not just business, like you said, which I love. Like, there's other things there too. and also lastly, like when you have to do a second mention or a PS or something for something you're collaborating with, how easy is that? You put it in your four by four and you can tick it off

[00:06:34] Yeah. And as, exactly. And sometimes people will email me and be like, "Would you love to be in our summit? We require three emails." And I'm like, "Nope, I'm not able to do that. but here's what I can do. I can do one dedicated email and it'll live rent-free in my, four-by-four footer for a week or something like that."

[00:06:48] And people are usually really happy with that because I get a lot of clicks. There's always a lot of intrigue and interest in what I put there. and so it's just, it gives me more real estate on my own email newsletter. And sometimes, I really have to [00:07:00] mention a thing ' cause I'm contractually required, so it's like, well, I'm already in a sales sequence.

[00:07:04] I don't have time to do a dedicated email. It's going in the four-by-four. basically I've already got the real estate and people Are always kind of interested in a little snoopy snoop behind the scene. I, I love a snoopy snoop behind the scenes too, so I can't blame them.

[00:07:17] But as an affiliate too, whenever I'm just like, "Oh, I don't know what events I'm eyeing this week. Like, who's doing a webinar?" You know? And I'll just go and like, "Oh, I'm gonna grab the affiliate link for this and pop it in there," because then, you know, that's just more affiliate income down the line.

[00:07:30] Yeah, amazing. And for anyone that's listening and joining us, I think this is perfect. If selling feels a little icky to you, if you're not quite comfortable with the full-on sales, the launches, emails, this is a great place to start. Like, just send what you're normally sending and do a 4x4 with some sales stuff in there, right?

[00:07:46] Like, this would be a nice little entry point, I think

[00:07:49] Yeah, and it's so much less daunting to write one sentence of like, "I'm testing this," or, "I just picked up..." Like, when I join a new offer, I'm always throwing it in there. Like, "Oh, I just bought a ticket to this [00:08:00] event. Do you wanna come?" And then I literally just link my affiliate link to the conference because people wanna meet up in person maybe, but also just like, "Well, where are you going?"

[00:08:08] You know, "What, what's, what's the event?" They, it just, they wanna have a snoop, and I can make a little extra income that way. but also if just the idea of writing a whole sales email gives you the ick, like, or it stresses you out, that's okay. You can write an email that is you know, value, but put some sales assets in there.

[00:08:24] I'm particularly bratty about an email that is just all text and no CTA. I'm like, "What am I supposed to be doing here? Am I supposed to be clicking? Like, what are we doing?" You know? So there's gotta be something, to keep people involved and take action. So it's always just like, yep, you can write a sentence.

[00:08:38] If you just write one sentence, and it's usually just like, "What are you playing with? What did you just buy? What are you doing?" You know, "What's going on?" And it makes it easier. And in the training, I go through, like, how to customize that for your niche, and if you're a service provider, and if you're this, and if you're that.

[00:08:49] But, yeah, you can make it work for any niche, and it works for any email service provider.

[00:08:54] Amazing. So I'm gonna put the link to the training underneath this interview for anybody that wants to go and grab it, 'cause it, again, it's, it's a [00:09:00] no-brainer. It's such an easy thing to implement. if they wanna be on your list, I'm gonna see how this really works. Do you have like a... Where should they go to sign up to your list?

[00:09:08] Yeah, you can just head to damaju.com/kylie, so K-Y-L-I-E, and that's gonna take you to my subscribe page. You're not gonna get dumped into a million email welcome sequence.

[00:09:19] Spoiler alert, I don't have one ' cause I don't believe in them. Oops, I said too much. so you're just gonna get jumped right in to my list. You'll see the 4x4 as it stands, so at any moment when you hop on my list, you'll see what is literally rattling around my brain that week. So yeah, it's a, it's a good, it's a good place to join, and then you are welcome to the fold after that.

[00:09:36] Amazing. Now, before I let you go anywhere, I do wanna talk to you about the sales emails that you send, and more so what you do with them afterwards, because when I heard about this, I know it is really unique. So let's chat about that

[00:09:52] okay, so I'm a little bit of a rebel when it comes to sales emails. Most of my friends spend days writing them, or they [00:10:00] whip them up in Claude and then they refine them, and then they hand them off to their VA to schedule. I don't do that. I'm just a bit of a wild child. I f- really struggle with batching content, and that also translates to sales emails.

[00:10:11] I wake up every morning and write my sales emails. So if you're getting a sales email from me, nine times out of 10 it's because I got up that morning with a fire under me to talk about this, or to call this out, or to talk about a new unique angle. So I think about it the night before, as I'm kind of like, "Okay, I'm nestling down in bed."

[00:10:30] I've not written my sales email. Like there is, there's a guarantee that I have not written my sales email. So I live on the East Coast. I can send it any time before noon, and that's okay time for UK, and it's plenty early for West Coast and, it lands at a bad time for Australia. I'm so sorry for the Australians, but I can't get

[00:10:48] fine. Yeah.

[00:10:48] seem to do... I can't do anything right that works for Eastern and Australian time zone. But anyway, I just get up and I have my coffee and I write my sales email. I have a pattern or a strategy that I follow. It's, always [00:11:00] value up top, which is a challenge that I found, how I engineered a solution, how it went for me, and then it goes into a sales pitch.

[00:11:07] I didn't realize that I was doing that until somewhat recently when my AI was like, " here's your email marketing style." And I was like, "No, it's not. Oh, God, yes it is. Okay." So yeah, I, I don't use AI to write my emails. I wake up every morning and I write them, even when I'm in a launch that I've known about for weeks or whatever.

[00:11:23] I'm ca- I'm a chaos-ition. That's just how I do it. but I love them because it's fresh, they're of the moment, and if something happened, if something is happening in the news or something happened on social, they're very timely. they're very agile and I never have to worry, ooh, that email that I scheduled or my assistant scheduled, you know, a week ago, is that gonna land tone deaf or, culturally insensitive?

[00:11:44] Or, you know, I never have to worry because I just rock up in the morning and write 'em. that seems to have really worked for me. I've been in business, my seventh year in business, and the times that I've tried to break that and batch and pre-plan and schedule, it just doesn't work for me. So anyway, that's my style.

[00:11:57] I get up and write my emails in the morning, and I [00:12:00] kinda have a format that I follow, but I've always hated the idea that once you send a sales email, you know, unless you do a resend to unopens, which I don't personally love, that email just kind of goes away. You know, I used to be a funnel builder.

[00:12:14] I used to build funnels for clients. That was, like, the strategy, the offer, the design, the copy. I did it all. And the conventional wisdom was, as soon as the launch is over, turn your webinar evergreen, like re-record it or re-record the ending with the pitch so that it's evergreen, set a countdown timer, set a discount, turn those emails evergreen, put your deadline funnel, you know, the usual funnel stuff.

[00:12:35] and that maybe was great in 2019 or 2020. I don't do that for any of my stuff now. All my funnels look fairly different from that. So if you're not repurposing your emails from a live launch to an evergreen funnel, they kinda just go nowhere to die, right? That, and that's sad because it's like, that's my best work.

[00:12:54] Like, that's my fresh off of a good sleep and coffee and zeal and energy, and it just goes to [00:13:00] disappear. Hey, that made sales, and I'm never even gonna use it again? Absolutely not. And some people repurpose sales emails to social content. I don't post on social. It's not my thing. so I wanted to engineer a way to make the most use of it So years ago, I read a blog post by Nathan Barry just talking about taking your weekly newsletters and putting them a sequence which I thought was okay, and I thought that was an interesting idea, but I kind of turned it on its head.

[00:13:27] So every sales sequence that I do, like if I'm gonna launch, I'm gonna send seven emails, I'll pick the three that I like the best and add them strategically to my now, I think, 64-week-long, nurture sequence. So I just created a series called a Saturday... It's a, it's Saturday Simple Solutions or something.

[00:13:46] Simple Solution Series, something like that. It goes out on Saturdays at 11:00 AM. I turn it off when I'm in a launch so that there's no muddying of the waters. But essentially, it's just if I get sick, if I take the summer off, whatever, I know that there's a sales [00:14:00] email going out every Saturday I have good ideas and I love the emails and they worked before, so why not put them out there into the ether? so essentially, once finish a launch, I pick my top three favorite emails and they go an evergreen email sequence. So they get to see the light of day again, and I just get to be delighted to see what's gonna show up in my inbox Saturday at 11:00 AM because I...

[00:14:24] it's kind of chaotic. I don't even know. Probably you do this too, Kylie, where you test things with your email list and you've opted into your own email list like six times. I've got all these like burners, you know, that I've opted into my own email list, so I sort of never know, oh, what will we get this Saturday?

[00:14:37] Like, oh, I remember writing that one about, going to the amusement park and the connection to funnels or whatever, you know what I mean? Like, oh, that was a good one. That was a banger from 2023, and it's still out here making sales, you know? So, you have the option of taking your sales emails and turning them into an evergreen funnel, but in my model, I do low ticket, high volume, so I'm always coming out with new stuff.

[00:14:56] That model doesn't really work for me, so [00:15:00] why take those sales emails, just remove the date deadlines, and pop them in my Saturday email. So I responses to them all the time. I also use them for when I'm on someone's podcast, that's evergreen. So I will repurpose that into an email. If I shared one particular zinger from a podcast, I'll list that in an email, and then I'll link to the podcast, or whatever.

[00:15:21] And so it just... when I've had COVID, when I've gone on vacation and I just couldn't be asked to write an email, I don't have to worry about it 'cause they go out, and it goes out weekly. But in a pinch, I could just have it go out twice a week and just, oh, whatever. Let's just see what happens.

[00:15:34] I love this, Dama, and I, I love the way that we're so similar. I love the way that you run your business off vibes of how you feel, and I, I love this because I myself have tried batching. Didn't work for me, didn't like it, didn't feel good.

[00:15:46] Why does it feel like such a prison cell? Why is this so hard?

[00:15:50] I know, I know, and yeah, everyone's like, "You should batch your content."

[00:15:53] Like, and I know from a productivity point it makes sense, but I like, what you said. I like you wake up, you make a coffee, you sit down, you write your [00:16:00] email. and I think especially now in the world of AI, and I mean, I love AI, but I think in the world that we are living in now, people can feel when you have sat down to write an email to them rather than batched it out four weeks ago, you know?

[00:16:12] I feel like the energy is different. so yeah, I love that you do that. I have to say that. And then the fact that you then repurpose the best ones into this Saturday sequence, oh my goodness, I just got really excited. 'Cause how many times do we write a really good email and then, yeah, like you said, it just goes to die.

[00:16:27] Like, no one sees it again

[00:16:28] Oh, it's heartbreaking. So the Saturday sequence that you have, so you just mentioned there that, like anything evergreen, you can pop in there with podcasts and things. So it's, not always a sales sequence. Is that right?

[00:16:40] it's not always, but I think I have, I think I'm on 63 weeks, you know, 60... There's 63 emails and there's, uh, 63 Saturdays. I would say 55 of them probably are old sales emails. most of them are sales emails. I do have, like, "Here are my top three blog posts," you know? Or, " if somebody [00:17:00] has- offers the kindness of inviting me on their podcast, and usually when I'm on a podcast, people do such good work. They pay great attention to the conversation, they edit, it's this big expense. I wanna be reciprocal with appreciating that invite. So usually, I don't do this with summits because they're sort of like, oh, you only had it for 24 hours.

[00:17:17] But with podcasts, like this is evergreen. I know that I still get leads from being on other people's podcasts. Like, I have this Airtable base where I track all, you know, UTMs and stuff, where everybody's coming from. I was on Kate Ahl, The Simple Pin podcast a year ago, She then repurposed it to YouTube, and I'm still getting leads and sales from something that we mentioned on that podcast.

[00:17:39] So like, of course, people pour into you when they invite you on their podcast and you know a podcast is a labor of love. I mean, it's a labor. It's work. So I like to include those as well. So I would say probably 50-something are sales emails, but the rest that aren't sales emails are podcast. I'll pull out a nugget from the, the podcast and then link to it.

[00:17:57] Hear the rest or, I also talked about [00:18:00] X, Y, and Z. You know, or so and so gasped when I said this, and then I'll link to it or something like that. This sequence is literally the extent of my 

[00:18:07] I love it. I love it. And imagine then, I'm imagining then when you wake up on a Sunday morning and you've got some sales, like how, what an exciting way to, like, have that going out over the weekend and just being like, "Oh," how,

[00:18:19] Oh, just a little Saturday afternoon pick-me-up. Somebody just bought Traffic Tracer full price. I love that for them, and I love it for me, right? So, uh, it's, it always surprises me. I paused it. I had... I wanted to implement a change recently, so I turned it off for a couple months. And, I missed the sales.

[00:18:36] I missed the replies. I missed the engagement. And also, just the minute I turned it back on recently, it was like, oh, okay. Well, you know, clown face emoji, 'cause I like... It goes out, and then, like, four minutes later, I get this full-price sale, and I'm just like, " I really should've gotten to that sooner." I own Thrive Cart Template Shop, which is, like, a separate brand, but the ideal client is very similar to mine. I do a template of the month, and every single month in these Saturday emails, a [00:19:00] template is 50% off. Um, and I use dynamic content for that as well. So, similar to, the 4-by-4 footers, I use dynamic content for this too. So, I just make one little change, and any time those Saturday emails goes out, no matter where anyone is in the sequence, they get to know that the template that's 50% off this month is this one. and the coupon code is baked in and stuff. And so, it's really fun to see sales come from those too 'cause then I can always see, like, oh, this one's selling really well.

[00:19:24] They love this one, or whatever. I mean, I can just keep yapping into the ether, "I have a template for this. I have a template for this." But sometimes it's just nice to be like, "By the way, here's this, and it's 50% off, but you have to grab it by March 31st." so it's always fun, especially at the end of the month, getting those sales of just, like, huh, a thing I never talk about, but I got a sale.

[00:19:42] I love that for me.

[00:19:43] , You mentioned before when you're in a launch, you'll pick know, your favorite three emails to put them into the sequence. Do you scatter them then where they're going, or are they kind of still staying together as the one product email?

[00:19:54] so when I built this, I wanna say a year and a half or two years ago, I already had a [00:20:00] couple years' worth of content. So one of my trainings is called Payer Pals. It's all about setting up your affiliate program in ThriveCart. I've got an email about it relatively early in the sequence, and then you don't hear about it for, like, eight or nine or 10 weeks, and then there's another email, and then you might not hear about it for two months.

[00:20:17] And so the thing is, is, like, you can send a seven email sequence to somebody, and they either want it or they don't, but maybe when they saw the first email, they were like, "I don't even have a product. I'm not ready for an affiliate program." But the next time they hear about it, they're like, "Oh, I think I do want that, but I'm not sure.

[00:20:34] I'm not sure." And then the third time, you know, they might hear it a month later and be like, "Yeah, you know what? I'm gonna just crank this out," you know? And so I sprinkle them throughout. I add on weeks at a time. So the majority of my list, or at least a half of my list, is about seven or eight months into it, and then there's other people who are like 10, 11 months into it, and then every time I do a big list building event, they get dumped into month one right at the beginning.

[00:20:59] I [00:21:00] love when people reply, 'cause I low-key don't even know what y'all are getting. Like, when people reply I'm like, "Oh, let me scroll down. Like, what are we talking about? Oh, we're talking about this. Oh, okay." these, always have a conditional CTA as well. So if you don't have the offer based on tag, you get a sales pitch.

[00:21:15] If you have the offer, you get a different CTA. I'm very techy when it comes to email, nerdy stuff, so I love my conditional content. So if you, for example, Kylie got an email about Pay Your Pals and you already have it, the CTA might just be, "Have you set up your affiliate program? How's it going?"

[00:21:29] Or, "Have you, you know, done X, Y, and Z?" Blah, blah, blah, blah, blah. And so, or it's, it's just if you haven't, no shade, click here to log in. I always wanna give people room to log in and stuff. If they already have it, They still get the email. They don't get excluded from it, but they're reminded of a thing they have.

[00:21:47] So then when I say, "Hit reply. How's it going?" Or, "What did you get? If you got stuck, let me know," then we're starting conversations in the inbox. it happens all the time. You mentioned that you bought 4x4 Footers, you haven't implemented it. So you know, it's easy to buy [00:22:00] something and forget about it.

[00:22:00] I have tons of stuff that I've bought and not implemented. But if somebody were to remind me gently as to why the heck I bought this and be like, "By the way, you have it. Click here to log in," I would love that. But no one else is doing this. No one. They just, you know, we do the thing where it's like I'm doing a sales sequence for Pay Your Pals.

[00:22:16] I'm gonna exclude all Pay Your Pals buyers, because they don't wanna get sold to again. True, but should they be reminded that they have this and why they bought it and why they were jazzed about it enough to fork over, you know, money for it? I would personally like that, 'cause a million things that I've bought that I've forgotten about.

[00:22:32] So I use it also kind of like a re-engagement, strategy as well. And again, conditional content is queen here

[00:22:39] Yeah. So, so for anybody listening that doesn't know what the heck we're talking about when we say conditional content, please Google it depending on the email service provider that you're using because it can change the game, especially making people really feel seen and personalizing what they're getting, which I think is the name of the game Like, I think that's really important to start to do. so that's point number one. I also love as well, Dama, The reminder. [00:23:00] The reminder. Yes, please remind me what I've bought from you because I, again, I have an, you know, a folder that is like, courses that, oh, I'll get to that one day, but that one day has never

[00:23:09] But where do I log in? Why did I buy this? When did I... Like, you know, it's a haze. I think if you've been in online business for a couple years, the course graveyard can get big. But sometimes I'm reminded of stuff by ads. I'll get targeted by an ad, and I'm like, "That looks familiar." And then I'll realize I already bought that and I never implemented it.

[00:23:27] But you know what? That sounds really good, or I was overwhelmed at the time, and I bought it just to lock in the early bird price or whatever. but it fits my business where I'm at. So I think email marketers could do themself a big favor by reminding people of what they have. I periodically send a list of like, I use conditional content for it, so if you have this enrolled tag, it'll say, "You have this.

[00:23:49] Pay Your Pals, you have this. Click here to log in," you know, or whatever. if you don't have that tag, then it'll say, "You don't have this." Or, or I'll just list what people have. I do that periodically. It's kind of a pain in the butt to write the code, [00:24:00] but people love it because they're like, "Oh my God," you know?

[00:24:02] I just had somebody reply to an email yesterday and just be like, " I saw that you're talking about this affiliate program training. Does it cover how to do coupon codes in ThriveCart?" And I was like, "No, it doesn't." But I went into her profile, and I was like, " I teach, uh, people how to do that in Cart Start.

[00:24:15] You have access to it. You got it in 2022. And you know, like, here you go. Go do it," you know? So people forget. So I would appreciate that kind of a reminder. you know, sometimes you model the things you really wish you could see. A lot of the way I deliver my offers is me, like, secretly modeling how I want other people to deliver them.

[00:24:33] Yes, I want the private podcast version. Yes, I want a Google Doc fillable workbook. No, I do not want an unfillable PDF. Please, God, don't make me do it. Yes, I want subtitles. Yes, I need speed control. You know, like, all the things that meets people where they are in terms of learning. So I'm always trying to model, like, what is it that I want?

[00:24:50] Because I can't be the only one who appreciates to be able to listen to something at 2X, or who desperately needs subtitles or whatever. So I do that with email marketing, too

[00:24:59] I love [00:25:00] that. So if anyone is listening to this and they're like, "Okay, I need to start this sequence. I've written some sales emails," what would your number one piece of advice be to them to get this sequence started?

[00:25:09] Yeah, I mean, honestly, Pick your poison. Are you an Airtable junkie? Are you a Google Sheets person? Are you a Notion person? ClickUp? I don't care. Choose wherever you keep things organized and just create a simple table. Product, email subject line, and a checkbox, like repurposed or added to sequence.

[00:25:28] That simple. And if you keep your copy of your emails in Docs or something like that, then you can link to it. Another place where I'm a wildcat, I write my emails directly in Drip. I literally hit compose, start with a blank email, and just start writing. I know that's chaotic. It stresses my VA out, but anyway, whatever.

[00:25:45] It's what I do. It's what I do. I'm a chaotician. but a lot of normal people write them in Docs, and then, you know, translate them to, Drip or Kit or whatever. But if you have them somewhere else, link to 'em. Just, like, start adding it. Y- Make it an Apple Note. Literally anything. [00:26:00] Anywhere you can keep track of the offer that was the CTA, you know, or what they were supposed to do or buy from it, and the subject line, because then you can find it really easily in your email service provider, and checkbox or y- dropdown, yes or no.

[00:26:14] Have I repurposed this? Checkbox, yes or no. And that way you can just start to build, " That was a banger of an email. I should send that one again." So you can just start to have it in mind, and then all you need to do is just sit down, collate them. And if you use Drip or ActiveCampaign, it's even easier because you can literally pull emails you've already sent and dump them into sequences.

[00:26:31] Kit, I don't think can do it, but others can.

[00:26:33] so I know you love Airtable, which I think this is probably a great little segue into a free training that you have about Airtable. So if somebody's listening, they're like, "Yes, I'm in for the sequence. I wanna start. I need a system", tell me about the Airtable free training that you have.

[00:26:46] yeah. So one of the things is I'm passionate. I love Airtable. I use it as the second brain for my entire business. It lifts that burden off of my shoulders, and having to remember things and track things down, ugh, no thank you. so I use Airtable for all of it. But the first time I looked at [00:27:00] Airtable, I was like, "Uh, this looks like Excel.

[00:27:02] Like, I don't get why this is good. Why is everybody so jazzed by Airtable?" And it wasn't until I saw what someone was actually doing with Airtable. How does this work? What use cases? I think you just need to see use cases, to see why it's brilliant and what the automations that are built into Airtable can actually do.

[00:27:20] So I have a free training. it's literally just, like, I think 13 or 15 minutes, but I go through five of my, Airtable systems that I use in my business and how they help me make money, help me stay organized, help me automate as much as possible. And so you can actually hear me talk through the rationale and then see what that looks like.

[00:27:37] So I think seeing is believing and really understanding when it comes to Airtable. So, you can find that... I don't

[00:27:44] in the show notes.

[00:27:46] Yes. You can find the link in the show notes. It's free. then once you see that, you'll be on my list, so you can join a little chaos email marketing and, see some of it in action.

[00:27:55] I love it. And keep your eyes out for the Saturday emails for some inspiration as well. You'll know exactly where [00:28:00] they've come from and what she's

[00:28:01] Yes, and the strategy behind them.

[00:28:03] Absolutely. Absolutely. Well, Dama, thank you so much for being here. This has been such a joy to chat with you, and thank you for sharing so much detail with us about, how you do this, strategy, and what it looks like in your business.

[00:28:13] I've really loved

[00:28:14] Yeah. I love chatting email. Thanks for having me

[00:28:16] Thank you so much for tuning into this episode of the Email Growth Show. I hope you found valuable insights into the next steps you can take to grow your email list and boost your business without relying on social media or paid ads. If you enjoyed this episode, please take a moment to rate and review the show and share it with others.

[00:28:34] Your feedback helps me reach more female entrepreneurs just like you who are ready to say goodbye to social media and leverage email marketing to grow their business and make a bigger impact. Thank you so much for listening, and I'll see you in the next episode.