The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

Why I Don’t Send a Traditional Welcome Sequence Anymore (& What I Do Instead) [Ep 233]

Kylie Kelly | Business Growth Without Social Episode 233

In this episode, I’m sharing why I stopped sending traditional multi-email welcome sequences altogether, and what I do instead to create connection, trust, and momentum from the very first email someone opens.

Because here’s the thing: your audience isn’t confused. They’re not unsophisticated. And they definitely know when they’ve entered a funnel.

What You’ll Learn in This Episode:

  • Why the delivery email is usually the most-opened email you’ll ever send
  • What’s actually happening with inbox behaviour as we move into 2026
  • How one “Start Here” email can replace an entire welcome sequence
  • What to include in that email so it builds trust and invites action
  • Why treating subscribers like adults leads to better long-term results

Resources Mentioned:

Register for the next Empire Expansion Event here:
https://kyliekelly.com/event

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