How To Nurture Your Email List Using Evergreen Email Sequences with Cheryl Rerick [Ep 228]

Today I’m joined by email automation strategist and deliverability expert Cheryl Rerick to unpack one of the most overlooked parts of email marketing - what happens after someone joins your list.

In this episode, we talk about how evergreen email sequences help you nurture subscribers long-term, sell without burnout, and stop relying solely on launches to make money.

If you’ve ever thought “I should be doing more with my email list… but I don’t know what,” this conversation is your roadmap.

What You’ll Learn in This Episode:

• Why most email lists aren’t cold - they’re under-nurtured
• What evergreen email sequences actually are [and what they’re not]
• Why customer research matters more than copy tricks
• How to choose the right offer to sell on automation
• How to repeat your core message without boring yourself to death

Guest Spotlight: Cheryl Rerick
Cheryl Rerick is an email strategist, automation engineer, and deliverability expert who helps online business owners turn their email list into a long-term sales engine. She specialises in evergreen email sequences that nurture, connect, and convert, without hustle or hype.

Links & Resources:
Cheryl's website: https://cherylrerick.com
Time To Conversion Calculator: https://cherylrerick.com/calculator-df/

Register for the next Empire Expansion Event here:
https://kyliekelly.com/event

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Transcript

Kylie Kelly [00:00:27]:
Are you a female business owner frustrated with battling the algorithm and looking. Looking for growth strategies that don't involve awkwardly pointing or dancing online or throwing cash at paid ads? Welcome to the Email Growth Show. I'm your host, Kylie Kelly, visibility and email marketing strategist. I grew my email list from zero to almost 10,000 subscribers in less than two years. And the same is possible for you, too.

Kylie Kelly [00:00:50]:
Are you ready to build your email.

Kylie Kelly [00:00:52]:
List and start making more money in your online business? Let's head into today's episode.

Kylie Kelly [00:00:59]:
Cheryl, welcome to the podcast. I'm so excited to have you.

Cheryl Rerick [00:01:03]:
Hi, Kylie. Thanks for having me. It's been a long time coming. I'm excited to chat with you.

Kylie Kelly [00:01:07]:
Oh, it has. Now. You are a close, dear friend of mine, so I know you very well, but if anyone is joining us that doesn't know you, let's let them in. To the world of Cheryl Frederick.

Cheryl Frederick [00:01:17]:
Tell us about yourself, all the email things. I'm your email nerd email strategist, I guess you would say. Automation engineer, deliverability expert. So all that technical stuff with email, but also my love of messaging and customer journey and how to, you know, really think through what we do with our email subscribers after they've been through the first funnel or the first launch. It's like, okay, but now, now what? What's next? And that's sort of where I come in with strategy and implementation in that kind of area.

Kylie Kelly [00:01:49]:
I love it so much because I actually feel. This is a truth revelation, but I actually feel like I'm a bit of a hot mess in that area. Like, I obviously have my welcome sequence. I have sales sequences when I'm trying to sell something. But other than that, I just get my weekly emails or my, you know, the weekly content that I'm sending out. I don't have a plan. I don't have something that's mapped out. So let's dive into that.

Kylie Kelly [00:02:14]:
Let's talk about what that looks like.

Cheryl Frederick [00:02:16]:
Yeah, I feel like that's everybody, right? Like, that's totally normal. Because everything that we work on, the things that are urgent in our business and it's urgent to make money right now. Like, we need to focus on those things. Welcome sequence is step one. Like, that's so awesome to have you have that. That's like people, you know, they're getting the red carpet when they first come to your list. They're getting to know who you are. That's one of my favorite sequences for sure.

Cheryl Frederick [00:02:38]:
Everyone needs one. If you don't have a welcome sequence, put that to the top of your list. But other than that, people have their launches or they might have like a primary evergreen funnel. Like, right? When someone comes on their list, they get sold to, which is good. Please do that. Please sell to people early when they come on your list. Because there is people who find you who are like, take my money. They're so happy I found you.

Cheryl Frederick [00:02:58]:
So please make it easy. Make it easy. We make it too hard to buy sometimes for people, right? We're like, no, no, you have to wait until I launch. Let them give you money if possible. But there's like, that's a small percentage of people, right? And we put a lot of focus on that segment of buyer in our industry with launches and funnels and all that. But then we often just ignore the largest chunk of our opportunity, which is everybody else who wasn't ready to buy right away. But. But they didn't unsubscribe.

Cheryl Frederick [00:03:25]:
So they still like you. They're very curious about you. They want to see more of what you have to offer. The timing wasn't right and they stick around. And a lot of them will eventually buy, but we have to keep selling to them. And that can be tricky sometimes when we get into, like, the newsletter habit. Every Tuesday. I gotta write something.

Cheryl Frederick [00:03:43]:
Oh, no, I gotta go make the kids dinner. Better write something really quick and schedule it for tomorrow morning. It's like a different kind of energy, right, Than mapping out a proper journey for them to go on in their own time when they come on your list.

Kylie Kelly [00:03:54]:
Oh, my goodness. Okay, so what does that look like? So talk me through, I guess, the first steps to creating a sequence like that. Let's use me as an example. How the heck would I even get started with something like that?

Cheryl Frederick [00:04:04]:
Well, some people. Some people will just like, plug in newsletters into an automation. Um, that's not my strategy, but that would. That, like, accomplishes some space in your business if you want to do that, or just extending the welcome sequence. And that's like, quick and easy. But it's not really. Again, still taking advantage of that biggest slice of opportunity. We have a bigger chance of connecting with them on an emotional level.

Cheryl Frederick [00:04:27]:
And we need to do that more than ever these days, right? Like, buyers have changed. They're more suspicious than ever. They're more inundated with content. Like, we really need to connect on a deeper level. And so the first step is doing that customer research and going deep and finding out what do they need to hear to like, get to know you, but also get to know themselves and the problem that you solve and what they feel about that. Do they have shame about failing about like with that before? Do they think they can even do it? Do they? Everyone thinks they're a special unicorn, right? Like, not me. It won't work for me. So we have a huge messaging journey that we can take them on before we present our offer again.

Cheryl Frederick [00:05:06]:
And so the next time they see it, they're in a position to say yes. It's all sales strategy. The same as writing a sales page or creating a funnel, right? It's that journey down the page of a sales page. It's the same journey, but over time. And we can say it in a lot of different ways.

Kylie Kelly [00:05:20]:
How do you do market research and voice a customer? Do you get on the phone or is it forms?

Cheryl Frederick [00:05:24]:
Gotta talk to the real people. I am a real person lover because I love AI. Don't get me wrong. I can give you some really great insights, especially after you talk to the people. But my students in my Automate and Chill program, I am pretty sticky about requiring them to get uncomfortable, get on Zoom with someone, look somebody in the eyeballs and have a discussion. And they're. And I give them all the questions to ask and stuff. So it's not, you know, they're not going in blind.

Cheryl Frederick [00:05:50]:
But the reason is that when you have a real conversation, look someone in the eyes, you can ebb and flow with a conversation and you can, you know when to go deeper. I give strategies like silence. If they say something surface level, after you ask them a question and you know there's more they want to say, shut up. Just let silence hang for a second, five seconds and then they'll. They usually keep talking and go deeper. So like just a few strategies that we can use to talking to a real human that we just can't get elsewhere to get that really deep, juicy language. Like, I have a line on my sales page that came directly from someone's mouth and people comment on that line all the time. And I laugh and like they like, I love your sales page.

Cheryl Frederick [00:06:33]:
It's not my words. It's not even mine. It's not even me. I was in one of these like customer research interviews and I asked them, like, what does it feel like when you have to sell to your email list? Like you're sending it newsletters or. It feels like a recurring task. Like every Monday you gotta write this letter, like this email and then gotta sell cause you haven't sold in a while. Like, how does it feel to you when you have to sell in email. And she's like, it feels like I'm standing on the corner naked with a sign that says buy my shit.

Cheryl Frederick [00:07:01]:
And I was like, it does feel like that. I agree. So that is on my sales page. I would have never said it that way myself. And neither would chatgpt. I had to get that from a human. Right. Other reason you gotta be careful with AI.

Cheryl Frederick [00:07:15]:
I used it to write my Black Friday deals page. I was in a hurry and, you know, you run through things, everything sounds good in the moment with AI too. Right. You have to get some space and reread it later. And I was selling a high ticket done for you offer that was 10k. And the messaging I had was, you're too busy to do it, so let me do it for you. And then I spoke to someone later who was interested and they're like, you got it wrong though. Because people who want to pay 10k for you to do it for them, it's not that they're too busy.

Cheryl Frederick [00:07:45]:
It's just that they're not going to do it. They're not the kind of people to diy. They just never were going to do your course. It's a different person. I was like, oh, but what ChatGPT said was so good and seemed right. But there's that really small nuance that I missed from not getting the motivations of some of the buyer from our human thinking about buying.

Kylie Kelly [00:08:09]:
Gosh, I love that example because it.

Kylie Kelly [00:08:11]:
You're right.

Kylie Kelly [00:08:11]:
Like, we can play with Chat. I love chatgpt. Like, you know, we were just talking before we hit record. Like, I feel like sometimes Chat's my therapist. Chat's my, like, brainstorming buddy. I'll vent about my husband to chatgpt. Like, it's ridiculous. But you're right.

Kylie Kelly [00:08:25]:
Because when we rely too heavily on that and it becomes too much of a cheerleader or telling us what we want to hear, it's not a real person. And so we miss those little.

Cheryl Frederick [00:08:35]:
And it wasn't wrong. Yeah, it was just not my ideal buyer for this offer. Like, what it said made sense. Obviously you hire. You don't want to do it yourself. You're probably too busy to do it. You hire someone to do it. But my ideal buyer at that higher, higher level, they're the type of people who just hire people to do it.

Cheryl Frederick [00:08:53]:
They're not gonna do it. They never were. Right. And it hadn't. It just hit me like a ton of bricks and I'm like, that's it. That is the differentiator. When you're doing research, yes, use ChatGPT, but also talk to a couple people. At least a couple.

Cheryl Frederick [00:09:08]:
Just, you know, give yourself a challenge. Talk to a couple people.

Kylie Kelly [00:09:10]:
Yeah, I love that. So for anyone listening, so if you're not selling your shit, I think this is like the step number one, like go and talk to. Because you're probably missing a few of those nuances and how they talk and.

Cheryl Frederick [00:09:21]:
Changes your whole business. Your emails obviously, but your whole business. And I really do believe people don't want to hear it because it feels uncomfortable or like a little nerve wracking to get on a zoom especially works. If it's a good stranger, that's even better. Love strangers because they don't tell you what you want to hear. But I really think you need to do it like yearly because people's motivations change. You can still sell the same offer, the same offer still gives them the result they need. But you might need to change about how you talk about that offer because times change and people's motivators change.

Kylie Kelly [00:09:50]:
Yeah.

Cheryl Frederick [00:09:50]:
So it helps to like refresh from time to time.

Kylie Kelly [00:09:53]:
Yeah. Do you incentivize that? So when you're asking for those calls like to your audience, do you incentivize it or do you just.

Cheryl Frederick [00:09:59]:
I don't unless I have to. If no one's offering, if I ask, you know, send out to my email list or in different Facebook groups or whatever. It's also to find people that are your ideal buyer type. They don't have to be. Exactly. But you don't just put out like, hey, I'm doing research, it'll talk to me. Like you have to say who you're looking for. Right.

Cheryl Frederick [00:10:19]:
Like course creators who are looking to write emails or, you know, whatever that is. You want to try and get someone slightly in the right, right demographic and psychographic to want to be your buyer eventually. And I mean a key thing that comes out of these calls is a lot of the times they do want to work with you. They're not sales calls at all, like at all. But I've made a lot of sales from them because after, you know, sitting with you for 15, 20 minutes talking about their problem, they generally are like, let's solve this problem. Right. So that's like a nice little side bonus. But yeah, I don't incentivize them.

Cheryl Frederick [00:10:50]:
But if, if you're not getting any takers, like I said, people are more suspicious these days than ever, like thinking they're going to sell to them. You could give away something like if you have a digital product or something like that, you can give them. I don't really like spending money, like some gift cards and stuff. I feel like, I feel like it's not necessary. If you'll keep asking, you'll find some people just to chat with you.

Kylie Kelly [00:11:09]:
Yeah, I love that. Okay, so we've got our voice of customer, we've talked to the people, we know their problems, how they would want to be sold to. I guess like we have that market research done, we know what offer we want to sell to them. What's next? How do you bridge that together?

Cheryl Frederick [00:11:24]:
Do we know what offer we want to sell to them? Because I would say step two would be to figure that out. Yeah, I would suggest doing, in my method, we do an evergreen offer audit. So put out all your offers and figure out what will work Evergreen, what will work on automation. Because not everything does. Some stuff has to be launched, right? Any cohorts, things like that. Don't you still want to keep those live? But if we're going to automate something, what works best? So you want to look at your offers, you want to look at how much time they take to deliver. You know, like are they all set up and can be consumed at any time or is this taking? If you're doing one on one calls, you have to consider your calendar and a lot of things like that. So doing a little audit of your offers to see what, okay, what are we going to sell and what makes sense to sell as the next step in the journey.

Cheryl Frederick [00:12:07]:
So where did they come from? When they came on your list, did you sell something to them or offer something to them? They didn't buy that, so we're going to offer them something else or are we going to keep talking about that problem and offer the same thing again? So you want to think that through, think through the journey of, from their perspective. Like what would make sense? Do you need to sell something that solves a precursor problem, like maybe visibility and growing your list? Maybe you need, maybe you'll find out from talking to people, right? But maybe you need to sell, like sell a mini offer on how to set up your ESP before they grow their list. Or maybe your people are already further along and the next step is to sell your mastermind. Be like, oh, you're here. But like maybe you didn't want this smaller things, you want to just like jump into my high ticket. Maybe they do, right? So you can sort of build a journey that makes sense for your buyer. But first you got to know your buyer.

Kylie Kelly [00:12:58]:
Yeah, of course, from what I'm hearing as well, Cheryl, it's like we have to have our shit set up.

Cheryl Frederick [00:13:03]:
Right, Right.

Kylie Kelly [00:13:04]:
Like you need segment, you need to. Because when you were saying I was like, oh, that means I need to make sure that I know what their journey has looked like up until this point. I need to be tagged and segmented properly so that I know exactly what they signed up for, what they might have been offered.

Cheryl Frederick [00:13:18]:
I mean ideally if they don'. You can still just offer stuff though and then you'll find out. But if you're willing to go back and do some, some like, you know, I love tags and a good tag strategy. We call them tag trails. You follow the tag trails, like where have these people been by the time they bought? You can see the trail of things they've interacted with you. Right. Love that so much. I'm a nerd though.

Cheryl Frederick [00:13:38]:
I love the data. But don't let that stop you because we can get stuck in the weeds of oh, I have to set it up before I can sell, like before I can do it. Do you know I do you get stuck like that? I do all the time.

Kylie Kelly [00:13:48]:
Yeah.

Cheryl Frederick [00:13:48]:
I want to make it perfect. It's the thing about automation that I want everyone to understand. I think a lot of people miss, a lot of people go, oh, I'll automate when I'm ready. You know, I'm working up to automating. The thing about automation is it's a living and breathing thing. You can edit at any time. So in my world it's like less scary than sending a broadcast email. Broadcast.

Cheryl Frederick [00:14:08]:
You sent it, it's gone, you had a typo. Too bad. Like that's it's ship is sailed now. Right. But in an automation you can just tweak, just tweak the email. A little bit later down the road you could add a self segmenting question that asks them who they are and when they click it, it tags them and then, you know, so you can always circle back and change it. It's not, it doesn't need to be perfect.

Kylie Kelly [00:14:27]:
I hope all our perfectionists are listening to that right now. That, that sound bite there. It doesn't need to be perfect.

Cheryl Frederick [00:14:31]:
I think I am one. I am a perfectionist. So I, I get it. Yeah.

Kylie Kelly [00:14:35]:
Okay, so we have our market research done, we know what we want to sell. How do we go about actually figuring out the emails and how long the automation should be and what does that look like?

Cheryl Frederick [00:14:45]:
Oh, I love this question. Well, you're gonna hate the answer because There really is no answer. I would say it's different for everybody because I don't really believe in cookie cutter. Right. We have to create the journey for you and your business and what you want, your goals and for your buyer and where they are with you. So let's really the answer is get back into the buyer's shoes again. They saw the offer. What are we working towards? Like are we selling a $27 offer or $2,000 offer? Because the sequence leading up to that's going to be very different.

Cheryl Frederick [00:15:10]:
Right? Yeah. So if you're working up to selling something mid to high ticket, it's going to be probably. You're going to have a little bit more to talk about before they're ready to buy that. A lot more objections to cover stories to tell, case studies to show them. It's. Think of it almost like an evergreen funnel, but in a just casual chill, slow down, way over time.

Kylie Kelly [00:15:32]:
I love that, I love that you said that. It is different because I actually had a call with a past client. She used to be a member in the membership last week and she had bought like a funnel program from some somebody that we both know who's very talented and very good and the product itself is really good. But she put it into her business. That didn't work. I'm like, well, there's so much nuance.

Cheryl Frederick [00:15:51]:
Like if, like without so much like.

Kylie Kelly [00:15:54]:
It'S not that easy. I wish it was like, I really wish that we could just copy and paste everywhere and it would work. Like how much easier would that be? But it's just not that simple.

Cheryl Frederick [00:16:03]:
I think it did work in 2019 and so people assume it still does, but it doesn't. And I think I like, I personally am careful buying from people who made their success and their program then 2019, 2020 was a boom. So if, if that program and success was from 2020, it may still work. But does it like there's, there's nuance there to 2025 is a different beast. Yeah. Nuance and customer journey in doubt. If you're ever in doubt, just get in their shoes. Get in the, in the shoes of your ideal buyer and travel through your own funnel in your mind.

Cheryl Frederick [00:16:38]:
Like, okay, what would make sense for them to see next and work through it that way?

Kylie Kelly [00:16:44]:
And I think as well, like realizing that this is a process, like you said before, it's a living and breathing thing. So just be ready to test it and tweak it and add and take away and yes, adjust. Right.

Cheryl Frederick [00:16:58]:
But have fun with it. Too. Yeah, like play with it. It's not so serious. The thing about it is, if you keep showing up in this way, it's already more strategic and has way more opportunity for connection than just doing it the way you've been doing it. And if you can automate some, then you don't have that pressure to send an email every week in real time. You still can because the only thing better than one email a week is two. And the only thing better than two is three.

Cheryl Frederick [00:17:21]:
Right. But you don't have to. You're sick, Kids are sick. You miss two weeks, it's okay because there's an automation going out, connecting with them on a real level. So you don't have that same pressure. The other thing that comes up that I didn't think of when I created the method, but it comes up repeatedly now, and I love it, is that as marketers, we know, you and I, we know logically that we have to put our offer in front of somebody and show up or like have touch points. The old number was 7 to 12. We know it's like 40 plus now times you have to be in contact with someone.

Cheryl Frederick [00:17:59]:
And also we know people don't travel through our funnels linearly anymore. They see you on Instagram, they see you over here, they're ping ponging all over the place. So what's come up numerous times is that we have to keep saying our message, our key message, core messaging, talking points, over and over and over and over. We know this. Do we do this? No, we don't. Because it's boring as hell. It's like, I don't want to keep saying the same thing over and over. I know I need to, but I don't.

Cheryl Frederick [00:18:27]:
I get distracted. I'm like, oh, I'm going to make this new offer. Oh, I'm going to do this. I'm going to be in this summit. I'm going to do that. I'm not actively selling in real time the way I should be saying my core message over and over and over. But if you automate it, they're hearing it over and over. But you don't have to say it over and over as it releases that boredom and that monotony.

Cheryl Frederick [00:18:47]:
And that was a result that was like, brought to my attention from some of my students because it's not something I actually even thought about. But I'm like, oh my God, how valuable is that? Such a good point. Just automate that. Because they do need to hear it. You can talk about one thing. Like, if I were to ask you what one of your top objections are for one of your programs. So there's usually five. Right? Let me see if I can remember them off the top of my head.

Cheryl Frederick [00:19:11]:
I can't afford it and I don't have the time obviously. And then special unicorn, it won't work for me. I don't trust you yet. Like they don't trust you enough. I don't really want to give you my money yet. And oh, I don't trust myself. I don't trust myself to follow through. I don't think I can actually get the result.

Cheryl Frederick [00:19:29]:
They're just slightly different than the special unicorn thing. Like there's more like internal stuff to work through for people sometimes. But let's just say time or money. Those are easy. How many stories can you tell me off the top of your head? You don't have to tell them but just give me like a ballpark. If I ask you about tell me how your program will make me money or save me money, you could probably tell me a lot of different ways. And then if I said the same thing with saving time, giving me time back visibility, how does that help me? Sorry, Giving time, gaining time back from the result. But also like I don't have time to do this.

Cheryl Frederick [00:20:06]:
You could probably talk on those points 10 different ways. Easy client stories, your stories, those are all emails and we can put them in an order that takes them on a journey. They don't buy it. That's okay, we have another journey ready for them afterwards because we can talk about those things so many different ways and then you don't actually have to talk about.

Kylie Kelly [00:20:26]:
And then you know what as well. It's like remembering all this shit too. Right. So it's like once we do that once and have that mapped out, I don't need to remember that story again.

Cheryl Frederick [00:20:35]:
And yeah, just I do recommend like every six months to a year go through, go through your funnel and like make sure, make sure it's still like relevant and make sure it's still accurate and the tone is right for the times, things like that. It's not set and forget of course but I mean that's a whole different situation than just me sending my newsletter about what summits I'm on this week or where you know what's happening or something my dog did that reminded me of a business lesson over here or whatever in my newsletter which you can still send if you like to do that.

Kylie Kelly [00:21:07]:
Yeah, do you send.

Kylie Kelly [00:21:08]:
So your automations do they go out say on a set day. So that when you're sending a weekly email or more email, the cam, yeah.

Cheryl Frederick [00:21:17]:
It depends on your tech but a lot of them can do that. Like ConvertKit can do that.

Kylie Kelly [00:21:20]:
So just thinking for myself, one of my biggest fears, which it really shouldn't be a fear really because what's the worst thing? Someone gets pissed off and unsubscribes. That's not a big problem. But what if I send three emails in one day? The people pleaser amigos, like oh my God, that would be the worst. But I'd survive that and be fine.

Cheryl Frederick [00:21:37]:
You can take measures to prevent that too if you want to. It's just some tagging and back end stuff. It's not that hard. I have like, like one of my students sends her automation, goes every Sunday evening and she likes to send real time emails because she has a digital shop. So she has like a lot of flash sales and bundles and things like that going on. So she needs agility of emailing in real time. But she felt like she was never nurturing and so we wrote like a nurture connection email that goes on Sundays and then she knows she doesn't market on Sundays anyway so it was fine. So.

Cheryl Frederick [00:22:11]:
But that's just her story, right? So every business that is going to be unique. But also if that feels stressful to figure out, don't worry about it. Especially if you're B2B, more emails isn't the end of the world. If you're B2C, if you're selling to regular non Internet people, then you want to tone it down a little bit because they don't, they don't get the email thing. But us, we're in our inbox all day anyway.

Kylie Kelly [00:22:29]:
Yeah, yeah, yeah, we don't, we don't mind. Okay, so, so good. So let's recap. For anyone joining us that's like, oh my gosh, I need to do this. But this feels like a lot. Let's give them some really practical like two or three steps to do next.

Cheryl Frederick [00:22:42]:
Yeah, so it is a lot. So we don't do it all at once. If you think about it in the way that I asked you, like how many ways can you talk about time or money? You can probably talk about those 52 different ways. Like it makes writing a year of email seem less daunting when you're like, oh, I've got lots of stories I can tell. And some emails can be two sentences. Some emails are short. We don't need huge stories in every email as well. But you don't need to think of it in terms of 52 emails, because that feels too big.

Cheryl Frederick [00:23:07]:
So what we do is we break it down into a, into what we're selling next and what's the journey to get there. And that can be the same. You can go through that process the same that we just talked through for a live event as well. Like if you're, if you're like, no, Cheryl, I'm not quite there yet to automate. If you still use these ideas to map out your live promotions, you're going to be connecting on a different level. Do a couple of research calls, get out of your comfort zone and like, talk to at least a couple humans. They don't have to be zoom, they can be voxer, whatever, but try to speak with real humans about their motivations so you don't end up with the ChatGPT mistake I had on Black Friday. I changed my copy and I sold a 10k package.

Cheryl Frederick [00:23:43]:
So, you know, it works. So do that. And then if you do want to start automating more in your business, do an audit of your offers and see what would make sense to sell and in what order for your ideal buyer. And I would start with that.

Kylie Kelly [00:23:56]:
So good, Cheryl. So for anyone that is listening to us, that wants more of you in their life, I mean, why wouldn't you? You have a free resource. Can we share that with them? What, what is it and why should they go and grab it?

Cheryl Frederick [00:24:06]:
Yeah, the next thing it's like I could share data with you all day long, but none of it matters if it's not in your own business. Like, we were talking about cookie cutter systems. So I created, in order to help people figure that out, I created a time to conversion calculator, which is just a spreadsheet and then a fancy little dashboard you can attach to it so the numbers, like, it makes them pretty and understandable. But basically what it's doing is understanding how long it takes people on your email list to buy. Like, are they buying in the first month to three months? Are they taking a year to buy? Because you'll be able to see like how much money you're making and like how much you're leaving on the table in any of those areas so that you can figure out your, you know, quickest route to make some money. If people are all taking nine months to buy, you should probably be offering more. Right? But if people are only buying up front and then dropping off completely, we could do better selling over the long term and not, you know, forgetting to sell to those people as well, so it's a handy little spreadsheet calculator thing.

Kylie Kelly [00:25:07]:
Oh, I love that. I love that. Okay, well, I'll put a link to that in the show notes for everyone to go and grab a meeting immediately, as well as the link to your website, of course. But thank you so much for coming on and just sharing so much. I'm really. I'm actually honestly really inspired to, like, get my shit together.

Cheryl Frederick [00:25:22]:
Yeah, well, I mean, it's my favorite. It's my favorite thing to talk about. I can talk about email with you all day long.

Kylie Kelly [00:25:28]:
Well, thank you. We absolutely loved it.

Kylie Kelly [00:25:30]:
Thank you so much for tuning into this episode of the Email Growth Show. I hope you found valuable insights into the next steps you can take to grow your email list and boost your business without relying on social media or paid ads. If you enjoyed this episode, please take a moment to rate and review the.

Kylie Kelly [00:25:46]:
Show and share it with others.

Kylie Kelly [00:25:48]:
Your feedback helps me reach more female entrepreneurs just like you who are ready to say goodbye to social media and leverage email marketing to grow their business and make a bigger impact. Thank you so much for listening and I'll see you in the next episode.