Why You Don’t Have to Choose Between a High-Ticket or Low-Ticket Business Model (Why You Should Have Both) [Ep 189]

Should you go all in on a high-ticket mastermind? Or keep it low-ticket and scalable? What if the real answer is... BOTH?

In this episode of The Email Growth Show, I’m calling BS on the idea that you have to “pick a lane” when it comes to your business model. I’m sharing how I use both high-touch AND low-ticket offers in my business (plus free content too!) - and how they work together to create income, impact, and deeper client relationships.

Whether you’re stuck choosing between coaching or a digital product… or wondering how to scale without burning out - this one’s for you.

What You’ll Learn in This Episode:

• Why the "one model only" advice is so outdated (and limiting)
• How I built a layered offer suite using Headliner + The Email Growth Club
• Real client journeys from bundle to membership to mastermind
• How to create a simple, strategic customer journey that meets people where they are
• Why your free content matters just as much as your paid offers

No more choosing one over the other - let’s build a business that’s aligned, scalable, and sustainable.

Ready to grow your business without social media or burnout?

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Transcript

Kylie Kelly [00:00:00]:
This idea that you have to pick one business model—fuckin' toss it, burn it, pour a spicy mug on it, and dance on the ashes. You are allowed to build a business that's smart, that's layered, and that's rooted in your values. One that serves dream clients at every stage of their journey.

Kylie Kelly [00:00:20]:
Are you a female business owner frustrated with battling the algorithm and looking for growth strategies that don't involve awkwardly pointing or dancing online or throwing cash at paid ads? Welcome to the email Growth Show. I'm your host, Kylie Kelly, visibility and email marketing strategist. I grew my email list from 0 to almost 10,000 subscribers in less than.

Kylie Kelly [00:00:40]:
2 years, and the same is possible for you too.

Kylie Kelly [00:00:43]:
Are you ready to build your email list and start making more money in your online business? Let's head into today's episode.

Kylie Kelly [00:00:52]:
Before we get into today's episode, I have to tell you that if you're ready to take your email marketing to the next level and you want real strategies, expert coaching and a supportive community to help you grow, then you need to be inside the Email Growth Club. Now, this isn't just another membership. It's a space where I share what's working now in email marketing, and you get my personal guidance on how to grow, nurture, and monetize your list in the smartest way possible. If you are tired of guessing what to send or you're struggling to make sales from your emails, this is where you need to be. I would love for you to join us now. The link is in the show notes below. Now let's jump on into the episode. Hey, hey, welcome back to the Email Growth Show.

Kylie Kelly [00:01:33]:
I'm your host Kylie Kelly, visibility coach, audience growth strategist, and your biz bestie who's here to lovingly call bullshit on the one-size-fits-all business advice that we have all been fed. And today I've got a juicy one for you. We're diving into something that I know you've thought about before, maybe even lost sleep over. Should I focus on high-ticket or low-ticket? Premium mastermind or digital product? Big launch or evergreen funnel? Want to know my answer? Why the fuck not both? This whole idea that you have to pick a lane or stick to one business model is so outdated, it's limiting, and honestly, for this manifesting generator, it is really boring. So, let's talk about what it looks like to build a business that supports you, serves your people, and gives you both impact and income. Sound good? Let's dig in. Now, firstly, the pick one pressure is real, but it's limiting AF. You've seen it, right? Some coach tells you, you should only sell high ticket.

Kylie Kelly [00:02:32]:
You don't need a huge audience to make money. And then another will say, low ticket is the way to scale. Hello, passive income. And then there's the crowd that's all about selling nothing under $1,000 or it's not worth your time. Honestly, it's all exhausting. And for most of us, it's completely unrealistic because you're not a robot. You're a multidimensional business owner and your people, they're on different parts of their journey. So building a business that only serves one type of buyer, you're fully missing out.

Kylie Kelly [00:02:58]:
You're missing out on money. You're missing out on impact, you're missing out on growth. You're missing out on repeat buyers who would have upgraded if you just gave them the option. So, what I believe and how I built my business. Let me walk you through my own setup because I'm not just preaching this, I live it. Inside my business right now, I have a high-touch mastermind, which is the Headliner Mastermind. That's for ambitious women ready to become the go-to name in their space. This is high-ticket, high-touch, customized strategic support.

Kylie Kelly [00:03:26]:
It's deep transformational work. We have weekly hot seats, we've got one-on-one sessions, live mindset coaching, visibility strategy mapped to my R.I.S.E. Framework. The wins that the women are getting inside of that mastermind are second to none. Then I have a low-ticket membership, the Email Growth Club. It's packed with templates, tools, live coaching, and high-vibe accountability. It's fun, approachable, accessible as fuck. It can handle volume, it warms up leads, it builds trust on autopilot.

Kylie Kelly [00:03:53]:
It's also where I test out new ideas, I validate content directions, and nurture future mastermind clients without pressure. And of course, I've got my free content, like this podcast, my emails, and my event Inside the Inbox that I run every quarter. The free content nurtures relationships and creates demand for both offers. These are the places where people hear my voice, feel my energy, and start to trust me long before they ever click buy. Now get this, my best mastermind clients, most of them started with the free stuff, then joined the club, and then stepped into Headliner. That's the magic right there. It's a funnel that feels human. A quick example.

Kylie Kelly [00:04:30]:
The first time that I ran the Ultimate Email Marketing Bundle, one of the contributors joined the Email Growth Club during the promo. She wasn't someone who knew me well, but the value inside the club blew her away. Within 6 weeks, she'd booked a clarity call, applied to Headliner, and is now one of the most engaged members in the mastermind. If I didn't have both offers, that relationship might have ended at bundle contributor, but because there was a next step, she took it. And now she's building a visibility strategy that's lighting up her entire business. Another woman found me through Inside the Inbox. She binge listened to all the expert chats, then signed up to a clarity call, and she joined the Mastermind right after the event. Now she is building her business in a way that feels good for her, with a strategy based on writing and Substack, because that's where her magic lies.

Kylie Kelly [00:05:15]:
She's stepping into her big deal energy, into this next version of herself, and she's getting wins now. And that's the entire point. Whereas some of my other Mastermind clients have never followed me on Instagram, never seen a Reel, but they've been in my membership They've implemented the trainings. They've come to the coaching calls. And when they're ready for more, for deep strategy, visibility, mapping, CEO-level support, they were already sold. So let's talk about this mixed model. Let's break it all down. So I want you to understand that high ticket gives you that cash injection into your business and allows you to have deep impact.

Kylie Kelly [00:05:49]:
It's great for clients who are ready now and want big results fast. It's intimate, generally premium, and powerful as fuck. You get to go really deep. You get to get really personal and truly serve them in ways that you can't at scale. Low ticket, on the other hand, gives you scalability and visibility. Great for building your audience, segmenting buyers, creating recurring income, and nurturing your future high-ticket clients. Plus, it's low pressure, high value, a total vibe. And then the free content builds trust and demand.

Kylie Kelly [00:06:20]:
It's the shop window, the handshake, the "I see you" that makes someone stick around long enough to say yes. And if your free content is valuable as well, they'll trust that your paid stuff is even better. When these work together, you're not burning out trying to pick a model. You're building a business with layers, with depth, with intention. So this idea that you have to pick one business model, fucking toss it, burn it, pour a spicy mug on it and dance on the ashes. You are allowed to build a business that's smart, that's layered, and that's rooted in your values. One that serves dream clients at every stage of their journey. One that brings in recurring revenue and big cash months.

Kylie Kelly [00:06:59]:
One that doesn't box you in. So no, my love, you don't have to choose between high ticket or low ticket. You just have to design your offers with intention and give people a clear, beautiful path to walk with you. That's exactly what I help my clients do inside of the Email Growth Club and the Headliner Mastermind. And it's what I want for you too. Thank you again for hanging out with me today. All the links that you need are in the show notes. Now I want you to go and build your offer suite your way.

Kylie Kelly [00:07:26]:
I am in your corner always. Have a lovely weekend and I will see you again for a little spicy riff on Tuesday. Bye for now. Thank you so much for tuning into.

Kylie Kelly [00:07:36]:
This episode of the Email Growth Show. I hope you found valuable insights into the next steps you can take to grow your email list and boost your business without relying on social media or paid ads. If you enjoyed this episode, please take a moment to rate and review the.

Kylie Kelly [00:07:50]:
Show and share it with others. Your feedback helps me reach more female.

Kylie Kelly [00:07:54]:
Entrepreneurs just like you who are ready.

Kylie Kelly [00:07:56]:
To say goodbye to social media and.

Kylie Kelly [00:07:58]:
Leverage email marketing to grow their business and make a bigger impact.

Kylie Kelly [00:08:02]:
Thank you so much for listening, and.

Kylie Kelly [00:08:04]:
I'll see you in the next episode.