The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

Why You Don’t Have to Choose Between a High-Ticket or Low-Ticket Business Model (Why You Should Have Both) [Ep 189]

Kylie Kelly | Visibility Coach & Audience Growth Strategist Episode 189

Should you go all in on a high-ticket mastermind? Or keep it low-ticket and scalable? What if the real answer is... BOTH?

In this episode of The Email Growth Show, I’m calling BS on the idea that you have to “pick a lane” when it comes to your business model. I’m sharing how I use both high-touch AND low-ticket offers in my business (plus free content too!) - and how they work together to create income, impact, and deeper client relationships.

Whether you’re stuck choosing between coaching or a digital product… or wondering how to scale without burning out - this one’s for you.

What You’ll Learn in This Episode:

  • Why the "one model only" advice is so outdated (and limiting)
  • How I built a layered offer suite using Headliner + The Email Growth Club
  • Real client journeys from bundle to membership to mastermind
  • How to create a simple, strategic customer journey that meets people where they are
  • Why your free content matters just as much as your paid offers

No more choosing one over the other - let’s build a business that’s aligned, scalable, and sustainable.


📌 Want to go deeper?

Book a free 30 minute Visibility Audit with me!

Join The Email Growth Club or apply to join my mastermind Headliner to grow your audience with aligned, relationship-first visibility strategies. Click here for more information about Headliner!

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