The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

How To Become Your Own Publicist In As Little As 15 Minutes A Day with Gloria Chou [Ep 174]

Kylie Kelly | Email Growth Strategist and Business Coach Episode 174

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In this episode, I sit down with PR expert Gloria Chou to uncover the power of organic PR and how you can get featured in top-tier publications without hiring an expensive agency. 

If you've ever felt overwhelmed by the idea of getting media coverage or thought PR was only for big brands with deep pockets, this episode will change your perspective and give you actionable steps to start pitching with confidence.

We dive into:

  • Why PR is the highest-leverage activity you can do to build credibility, authority, and SEO - all without relying on social media.
  • The biggest mistakes entrepreneurs make when pitching and how to avoid them.
  • The CPR Pitching Method: A simple yet powerful framework to structure your pitches for maximum impact.
  • How to find the right journalists and build relationships that lead to media features.
  • How to follow up effectively (without being annoying) to maximize your chances of getting a response.

Key Takeaways:

  • "Marketing is you talking about you; PR is your industry talking about you." Learn why organic PR is a game-changer for long-term visibility and credibility.
  • Using Google News Alerts, Twitter hashtags like #journorequest, and SOS can help you find relevant media opportunities.
  • A strong subject line can make or break your pitch - make it sound like a headline, not a sales pitch.
  • Follow-up is key! Install an email tracker to see if your pitch was opened and engage with journalists on social media to build relationships.

If you're ready to stop waiting for visibility and start taking control of your PR strategy, this episode is a must-listen.

Connect with Gloria:

Ready to grow your audience with less hustle and more alignment?

START WITH THE QUIZ:
Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality:
⚡️ kyliekelly.com/quiz

NEED CLARITY FAST?
Grab a Business Breakthrough - a 30-minute diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

JOIN THE MEMBERSHIP:
Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy.
⚡️ $77/month - Join here

READY FOR HIGH TOUCH SUPPORT?
Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy.
⚡️ $550/month - Apply here


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